The Farm-Pik Value Chain:
Empowering nation through its roots, the Farmers
The Farm-Pik Value Chain
In order to maintain the desired quality, the produce is subjected to firmness and maturity tests prior to purchase. AAFL made a considerable investment in crates to enable farmers to bring apples to its CA facilities. This eliminated over- packing and overloading practices. Growers were trained on timing their harvest to ensure the proper firmness and maturity of the produce. Adani also imported fully automated apple graders for sorting and to develop a transparent payment system wherein the farmers are compensated based on the color, size, and weight of each apple. Unlike conventional auctioning in Mandis, Adani Agrifresh announces its procurement price beforehand through a wide variety of communication mechanisms such as local dailies, SMS alerts, direct information through the Hub operators and direct calls to farmers by the company staff. This mechanism empowers the farmers to take decisions on increasing their income and work independently without intermediaries.
This is one of the most striking changes that Adani Agrifresh has introduced in Apple Value Chain, where the farmers know the price that they will get in advance. The net realization received by the farmers through this method has increased considerably after the successful implantation of the CA units by AAFL in the remote locations of Shimla, Himachal Pradesh.
A very old adage says, ‘an apple a day, keeps a doctor away’. The adage highlights nutritional beneftis of the fruit and its importance to ensure healthy living. With Farm-Pik , we aim to march a step ahead by carefully sourcing these nutritious apples from selected apple farms located on the foothills of Himachal Pradesh, thereby ensuring that only high quality apples reach our customers.
AAFL packhouse facilities are equipped with state-of-the-art modern technology driven systems so as to ensure that apples are washed, sorted and packed adhering to the most stringent quality standards.
The Farm-Pik promise is to deliver fresh, crunchy, juicy and healthy produce to our consumers across India. AAFL does this by implementing a range of technology-driven processes for product handling, sorting, preservation and dispatch. A range of product quality scientific tests are conducted so that only the right quality produce reaches our consumers across India.
Farm-Pik apples are available across 36 cities in India through our distributors. We are looking at expanding the footprint. If you are dealer interested to know more about our nearest Distribution Centre, please click the link below to know more.